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Logistics technology made different


Logistics technology made different


Algorithms, big data and machine learning are fueling the future of a new sharing economy. And Loadsmart, a US technology company that enables shippers to transport their freight fast and keep carriers’ trucks full, is helping spearhead a logistics revolution. Like BlaBlaCar and Airbnb, it connects service providers with users, to the benefit of both. EGGS has been Loadsmart’s design collaborator since the start, contributing with branding, service design and UX design.

Big data harvesting 

Loadsmart offers shippers a simple online service that lets them move their freight fast and efficiently - giving instant price quotes and allowing for quick booking and live tracking from pick-up to delivery throughout the USA. By harvesting big data, they can source the best carrier at the best price. 

Loadsmart perspectives

Thanks to satellite data, shippers can accurately track their freight with 100% transparency and visibility from start to finish. Big data helps manage all transportation route and provides a detailed picture of every truck on route, including its ETA.

Superior service mode

This offers a solution that their competitors are unable to match. Normally shippers need to call a broker who then spends hours finding different carriers before bartering the price. The fact that Loadsmart can give a precise price quote straight away and provide full visibility of each shipment's progress is the core reason for the company’s success. But it hasn’t all been plain sailing...

Loadsmart’s website is super-friendly and easy to use. Shippers wishing to transport freight only need to punch in their pick-up and delivery address, and then choose a truck type, before receiving an instant price quote. They can then immediately book. 

Perseverance pays off 

Many of Loadsmart’s initial attempts at getting its business model right failed. Yet the company persevered, spending considerable time and resources continually adjusting and testing everything until it finally hit upon the perfect service formula to suit all users throughout its value chain. Loadsmart used machine learning to offer price quotes that were attractive to both shippers and carriers without dumping the market. Once it got its pricing more accurate, the company slowly introduced its instant booking, offering a completely new user experience for this type of market. 

As soon as a shipper has booked a truck, Loadsmart finds and confirms the trucker through its carrier network. The truckers can receive live jobs based on their preferences and current location. Loadsmart also offers free fleet management tools for all carriers, ensuring their trucks are never without freight whilst on route to somewhere.

Simplifying design to benefit all 

EGGS has been involved since Loadsmart was established in New York in 2014, working as part of a close-knit team and contributing with all branding, graphic design, service design, interface design and UX design. This includes the design of the company’s website and the app that tracks the truckers - many of whom are only just learning how to use a smartphone, having been used to using a two-way radio. Because of this, it was important that the UX design was both intuitive and universally appealing throughout.

Design has been one of three pillars of the company since day one, along with engineering and business.

Ricardo Salgado: CEO, Loadsmart 

Delivering the goods 

Today, Loadsmart employs 40 people in jobs ranging from development, engineering, operations, sales, and administration, and has a database comprising thousands of carriers. Thanks to a lot of hard work, and with help from machine learning and big data, the company is a resounding success. Long may it keep on delivering the goods!

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Victor  Stelmasuk

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Creative Leader — Victor Stelmasuk

+55 41 9988 6551

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