By building a culture where we’re able to share without the risk of being judged or reprimanded for “bad” ideas, mistakes or “not thought through enough” thoughts, we generate an environment where creativity and productivity can flourish. Why? The answer is simple – people who are afraid of the consequences of failure will stay on the safe side, while people who know it’s ok to fail will have the courage to come up with new creative solutions and to think outside of the box. And that's precisely what is needed to innovate and solve complex problems.

Fear stifles creativity

Dare to share. That's one of our most important principle’s at EGGS. We encourage each other to share our thoughts, ideas and even our failures. Non only within the team, but also with our clients. Being generous with one’s knowledge and information, while also being honest when we’re lacking it, allows us to be authentic.

We’re transparent and always strive to be as open and honest as possible. Giving feedback – both positive and negative - is part of how we improve.

Authenticity is our most valuable asset

When new products, services, processes, contents or strategies (well, anything , really) are co-created, they are much more likely to be successful. Partly because it creates a sense of ownership and commitment among those who have contributed to it. But also because it’s through co-creation that we can gather insights, knowledge and feedback from different sources and perspectives. 

By sharing new ideas in an early stage with others, we get input and feedback instantly and are able to adjust, correct or reinvent our ideas quickly. By not wasting time perfecting an idea that should be scrapped, or by moving in a new, better direction quickly, saves us and our client’s both time, money and energy.

Creative teams dare to share