How business design can transform companies
Generating value is more than economic growth
![Three designers leaning over an insight map and discussing what they are looking at. Photo.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fbxno5me3%2Fproduction%2F4ea680afff48d84f805cd9c2f603f751455a00eb-2000x1500.jpg%3Fq%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=100)
![Ellen Lidgren](https://cdn.sanity.io/images/bxno5me3/production/3d3ef77f4276c68881659113e26e69f1cf8865be-4800x2700.jpg?w=200&q=100)
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Ellen Lidgren
Traditional business leaders who fixate their eyes on economic growth may miss the opportunity for more significant value creation, says EGGS Co-CEO Ellen Lidgren. In this interview, originally published in SHIFTER, she and Co-Founder Ulla Sommerfelt share their visions for the Business Design field in EGGS.
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Design