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What does design have to do with strategy?

A good process is half the work
A designer standing in front of a brown sheet hanging on the wall filled with colourful sticky notes, writing on one of them.
Ellen Lidgren
Ellen Lidgren
Design has gone from focusing mainly on aesthetics, visual appeal, and functionality to now also be applied to strategy and business development. This is quite controversial to some. After all – why should businesses hire designers to strategise when they have excellent – and well-paid - business professionals to do that?
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