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Why you should design for women

Key takeaways from the TEDx Trondheim talk
Designers Hanne and Maren standing on TEDx Trondheim's stage. Photo.
Malin H. Teles
Malin H. Teles
Design and innovation are crucial in supporting an equal, fair, and inclusive world. Yet, numerous designs don't consider women as users – not even some products for an experience so female as giving birth. In this article, we'll explain why you should include women when designing and innovating, and why that also means a successful and profitable business.
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