Consumer

Ditt Spor is designed to be easy and straight-forward to use, offering concrete and actionable suggestions to more sustainable operations.

Video

The topic of sustainability is full of big, fluffy words, and it can be challenging to identify concrete, viable actions for your business. How can we ensure that small and medium-sized companies (= Virke’s members) can take steps towards becoming more sustainable? Virke wanted to create Ditt Spor as a practical resource to make smart and sustainable changes that are also good for business.

Sustainable business requires viable business models

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To make faster, better informed, and de-risked design decisions for Ditt Spor's development, we used several business design methodologies to 

. Through user testing, we validated different business ideas before landing on developing Ditt Spor.

Validation

Experimentation

Together with Virke, we created a product roadmap, helping them plan how to scale their offering on sustainability, adding new work-streams and more innovative services into their ecosystem.

A validated digital tool

Ditt Spor is the first tool of its kind on the market and is available to everyone. It guides organisations in identifying tracks ("spor") to make concrete improvements or take new action to make them more sustainable.

Screens

When creating Ditt spor, we relied on user testing to make evidence-based decisions. We validated many different business ideas before landing on developing Ditt Spor.

Forms

By ensuring the tool answers real business needs, we can maximise the product’s chance of success. Being digital, easily accessible, and centred around business needs, it makes green expertise available to 20.000+ small and medium-sized enterprises in Norway.The three very concrete “tracks” (spor) in Ditt Spor offer businesses almost a “multiple choice” kind of menu of actions to take to improve their approach to greener operations.

A business tool to make sustainability actionable