Culture and museum

As KODE prepared to celebrate its 200th anniversary in 2025, it wanted to refresh its communications. The museum needed a more distinctive and welcoming identity to attract younger audiences and families, while continuing to engage its existing audience. The aim was to create an identity that would work across digital channels, stand out across Bergen and bring people together for an inclusive cultural celebration.

We began by refreshing KODE’s visual identity. A brighter colour palette and a distinctive visual language gave the museum a more vibrant and recognisable presence, supported by clear brand guidelines for digital and physical applications. A more humorous, down-to-earth tone of voice also made KODE feel more approachable and welcoming to new audiences.

The refreshed identity was rolled out across Meta (Instagram and Facebook), Google Ads and digital banner campaigns. Humorous language, short-form content and simple GIFs helped increase visibility and engagement, while branding across Bergen strengthened KODE’s presence in the city.

With the refreshed identity in place, we developed KODE 200, a concept for the museum’s 200th anniversary. The number “200” formed a flexible logo that could be filled with artworks from the collection, contributions from the public and interpretations by local artists. This made the logo a space for creativity and participation.

Throughout 2025, the “200” logo appeared on posters, banners and digital channels, as well as in the museums and across Bergen. People were invited to take part by using stencils and submitting their own versions of the logo. They could also discover interpretations by local artists around the city. The concept helped make the anniversary an inclusive celebration, bringing art and culture to a wider audience.

The refreshed identity also gave KODE a stronger presence across Bergen. Buildings such as Permanenten featured new branding, while posters and banners brought the identity into busy areas of the city. Together with the “200” concept, this created a consistent, recognisable identity that connected KODE’s online campaigns with what people saw and experienced in the city and at the museums.

Greater reach and engagement on Meta and Google Ads

GIFs and short-form content that encouraged interaction

A refreshed visual identity that made KODE more recognisable across channels and formats

A flexible anniversary concept that invited people to take part in KODE’s 200th anniversary celebrations

A refreshed identity. A celebration for everyone.