Mobility

Planning charging is simple via Circle K’s app.

Mockup grid

Evolving from being just a regular petrol station to a future-oriented chain of electric energy-supplier offering EV (Electric Vehicle) charging to consumers at the Circle K stations, workplaces, and homes is an essential strategy for Circle K. But how can this be done in a way that offers a smooth and holistic user experience for the customers?

From petrol stations to electric energy stations

After mapping out user journeys and touchpoints, we began prototyping, user testing, and iterating on different concepts and designs. We then developed the touchpoints for each service throughout the ecosystem.

The touchpoints included the visual design for Circle K's fast chargers and home chargers, packaging, brochures, instructions, wayfinding at stations, and Circle K's website circlekcharge.no. The website we designed and coded in collaboration with Circle K's developers.

Mockup 2 images

Together with Circle K, we developed the 

 of "Easy charging wherever you are." It consists of an entire ecosystem of charging stations that aims to supply every EV (Electric Vehicle) driver with the best possible charging experience. We helped define Circle K’s new value propositions by applying business and service design methodologies. We developed the visual and web designs for a new Circle K 

Brand Identity

Product Concept

The best possible charging experience

With the transition towards offering cleaner forms of energy, Circle K has improved its triple bottom line by establishing a future business model that’s more sustainable. The goal has been to make charging easy and accessible in all situations. At home, on the go, and at work, resulting in holistic and seamless user experiences.

Circle K is a fantastic example of how a large and profitable organisation can transform into a cleaner, safer, and healthier business with better service offerings. It also demonstrates how it's possible to do this commercially while maintaining excellent business value.

An ecosystem of charging stations for electric cars