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Sperre delivers excellent products and services to its clients and is passionate about what they do. However, this was not reflected in their 

, which hadn't been updated for decades. How could we design a brand that reflected their modern and state-of-the-art delivery?

Brand Identity

Giving justice to top-notch delivery

When developing the new brand, we took care to create a holistic brand that is coherent on different platforms and in different contexts.

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No matter whom you ask–and we asked quite a few in our insight work-about Sperre’s customer service and delivery, you’ll get top ratings. To build Sperre’s new brand to reflect this, we worked holistically and transformed every piece of the brand–from brand strategy, communication strategy, 

, and tone of voice to website design and content.

Holistic brand transformed from scratch

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 has a strong focus on ESG (Environmental, Social, and Corporate Governance) and work actively with developing sustainable products and services. They also have a strong and people-centric culture, which we brought forward in their new brand with images and content showing off the people behind the products and services. All in all, we ensured that the revitalised brand mirrored the true spirit of Sperre, those who work there, and what they deliver.

A responsible, progressive, and people-centric brand

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To reflect Sperre’s people centric-culture and customer service, we ensured that the images used in the communication material reflected this. 

The delivery is a result of a close collaboration with Sperre and their management, Strategic Brand Designer Kristine Blesvik from 

 who produced text content for the new Sperre website, photographer 

Brand transformation to match a modern vision