Mobility

Public services

The new bus service aims to provide a sustainable, appealing, and most importantly, accessible way of using public transport. Passengers should feel that it's an easy and pleasant experience to use the new service and that they're proud to use it. Ultimately, the goal is to make people take the bus more often – instead of using their car. 

Interior

Rogaland Fylkeskommune (county municipality) and 

 are together developing a new transport concept in the Stavanger region – Bylinjen, where the county municipality is responsible for the infrastructure (the busway with bus stops), and Kolumbus for the service itself. They asked EGGS to support in designing the concept to offer bus passengers a high-quality, integrated, and seamless mobility service and 

 and improve accessibility in the Stavanger region.

User Journey

Creating a premium passenger experience

The presence of a green line runs throughout both exterior and interior design of the busses. We have also used icons and brand pattern consequently through the design. This is all part of creating a holistic and visually cohesive experience for the user.

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Photo credits: Gary Bembridge (Wikipedia)

Photo credits: Lars Mæhlum (Store norske leksikon)

The bus stops on the "Bylinjen" will seamlessly integrate into both modern and traditional environments, catering to both urban and rural settings. This adaptability is vital for these small structures, as they are intended to serve the entire Nord-Jæren region for many years to come. (Photo credits: Sindre Ellingsen - Store norske leksikon)

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In this project, we have helped create storytelling and a design concept that can be communicated to all stakeholders, including politicians and providers, as well as internally in Kolumbus and the Rogaland County municipality. The story helps explain why the bus shelters/stops are designed the way they are and how they fit into the service as a whole.

An essential part of the new bus service is the new bus stops. For the passenger experience to be complete and seamless, all the pieces must fit well together –from shelter to seat. Hence, we have focused on a holistic design concept, comprising both design guidelines for the bus stops and the bus exterior and interior. This concept is intended as a visual and concrete guiding star to support the county municipality and Kolumbus in designing and developing the physical bus shelters and buses in cooperation with the selected providers.

To understand better what it takes to make passengers feel this way, we gathered extensive user insight and applied this knowledge to the design concept.

A holistic and concrete design concept

The design concept and guidelines are meant to explain the delivery specifications in the procurement process. An essential part of the bus shelters' design is that it represents the identity of Kolumbus and Bylinjen without being too costly.

Bus stop

As the service is delivered by several providers together, it was essential to clarify each party's roles and ownership to ensure the result is seamless, which is what we did with Kolumbus and the Rogaland County municipality. By designing and visualizing the service concept, we could facilitate storytelling that makes sense to all stakeholders and generate a stronger sense of ownership from the respective parts. Thanks to this and thorough insight work, the result provides an overall improved user experience.

Bylinjen – A holistic public transport service