Technology, IT, and ICT

ODA provided a detailed brief describing its core values, target audiences and goals for the new identity. This guided our work to create an identity that communicates inclusion, professional expertise and engagement. It was designed to celebrate the anniversary and remain relevant for years to come.

ODA wanted confetti to be part of the celebrations. Our challenge was to make it a lasting part of the identity, with a purpose beyond the anniversary.

We created a pattern from the geometric shapes in the new logo, giving it a clear connection to the identity’s visual language. In full colour, the pattern brings to mind confetti and celebration. In monochrome, it has a more understated look, suited to formal and professional communications.

We brought the identity together through a new colour palette, supporting graphic elements and a flexible design system, including custom templates for PowerPoint and Canva. The templates make it easy for staff and volunteers to use the identity consistently and create materials that follow the brand guidelines, without specialist design skills.

The new identity gives ODA a strong foundation for its communications. The flexible design system allows ODA to tailor its communications to different audiences and give each initiative a distinct look, while maintaining a consistent and recognisable identity.

The identity is better suited to digital channels and supports ODA’s position as the Nordic region’s leading network for women and diversity in technology. The new identity reinforces ODA’s mission to “lead the change” towards greater diversity and inclusion in technology.

Celebrating 20 years of diversity with a brand new identity