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Handelens Miljøfond

Designing a desirable and reusable shopping bag

User insights guiding the product concept
A dark green folder on a table, with a picture of a white shopping bag. A text reading "Ombruksnettet". Photo.
One of the outputs from the project, a comprehensive design guide and production manual with easy-to-follow instructions for creating the bag.
Handelens Miljøfond, Norway's largest private environmental fund, champions the reduction of single-use plastics by supporting projects that reduce plastic pollution, increase recycling, and reduce the consumption of plastic bags. A key project is Ombruksnettet, where we have helped create a consumer-friendly, reusable shopping bag concept, promoting sustainable choices by prioritising practicality and appeal in everyday use.