Mobility

Easly is an easy and carefree mobility solution, initially in the form of leasing or car subscription, and is a subsidiary of Bertel O Steen.

Mockup

With the changing market and wish to remain at the forefront, Bertel O Steen wanted to develop its business model and 

 from being a car dealer to a full-service provider for personal mobility. To solve the challenge, they asked EGGS and several other creative agencies to develop 

, its most innovative car leasing service yet.

Value Proposition

Innovating the traditional car dealer business model

When Easly was developed, the choice of design methodology was key. The brand, services, visual profile, and digital and physical surfaces were designed based on customer insights. The result is an innovative mobility service.

Customer journey

2 bilder

In collaboration with several agencies, we created Easly, based on people's needs, for a smooth and hassle-free mobility experience. Through service design methodology and user insight work, we defined 

 for Easly. We also worked on the digital design of the product. Customers can choose from all services they need: the car itself, insurance, fuel, toll ring subscription, snow tire subscription, etc.

User Journey

Service Proposition

An insight-driven service offering

The service has been developed in close collaboration with sevreral creative agencies, and based on through insight work. That way, we have been able to ensure that we meet real user needs in a holisic way. 

In carshop

2 images

The value proposition focuses on simplicity and convenience, with uncomplicated agreements, monthly billing, quick and efficient contact and dialogue with staff at Easly, predictability of servicing and car exchanges, and rewards when customers take good care of the cars.

According to Bertel O Steen, customer feedback has been overwhelmingly positive. Those who’ve traditionally bought and owned cars are now supporting the shift and are embracing the new concept of full-service mobility.

A user-centric service experience

Mockup with stand

Designing car leasing as a service

Designing car leasing as a service 