Public services

While Fontenehus has an established relevance and well-developed collaboration with the political and public sector, they have long seen the need for developing deeper relationships and collaboration with the private sector. Relevant partnerships are crucial for Fontenehus to succeed in their goal to support people in getting back to work or an education. 

But how can their partnership offering become clearer and more attractive to potential partners? How can they ensure that they meet these companies’ needs in this partnership?

Developing relationships with private businesses

Throughout the project we worked very closely with Fontenehuset to ensure to transfer as much knowledge and capabilities as possible. Through business design and service design, workshops and insight work, we defined value propositions and a shared direction that is relevant for Fontenehus Norway, and its regional branches around the country. 

To solve the task, we approached it as a go-to-market and product-market-fit challenge. Despite being a non-profit organisation (NGO), Fontenehus needs to place itself with a relevant offering in the market if it wishes to collaborate with the private sector. 

 process, we identified that one of the most important decision-making criteria for private companies and business actors when choosing to support nonprofit organisations is the degree to which the charitable cause aligns with the company’s core values, vision, strategic initiatives, and geographical reach. 

Market research 

Additionally, it’s crucial that the cause fosters a sense of pride among employees. For instance, a company committed to combating digital exclusion would naturally gravitate toward supporting nonprofit initiatives that offer assistance and programs to enhance digital skills among minority groups. An activity like that is clearly aligned with the company’s core values, adding credibility both to the business and the partnership itself.

Based on key insights and co-creation processes together with Fontenehus Norge, we developed a series of partnership packages, including concepts for 

 and communication of these. We delivered:

Value Proposition

• A pitch deck that can be adapted to local needs for the different Fontenehus across the country.

 in pitch decks, websites, and commercial use.

Visual storytelling

A go-to-market approach and partnership packages

Based on key insights and co-creation processes together with Fontenehus Norge, we developed a series of partnership packages, including concepts for value propositions.

With the concrete partnership packages and concepts, it will be easier for Fontenehus to communicate the value that they can offer to potential partners. This is crucial for them in order to secure meaningful and valuable activities for their members. Moreover, the project has given Fontenehus insights into how they can work more market-oriented with their partnerships. By gaining an understanding of ways of working more market-oriented, they are better rigged for succeeding with their partnerships.

In the long run, this can help them offer more relevant services and increase their resources to make a bigger impact for people with mental health challenges.

Developing a market-fit partnership offering for a mental health NGO