Consumer

Hennig-Olsen’s brand Sørlandsis is Norway’s best selling ice-cream. However, the brand needed an update to do justice to the product and better represent the company's core values. The overall goal was to create the right holistic experience for users. 

 is now reaching a broader consumer base by introducing various new flavours. These flavours have higher quality ingredients, which is reflected in the price and hence also need to be communicated through the design.

Creating a packaging that represents the brand’s core values

The container is still in its original and recognisable yellow colour, but now has a combination of a matte and glossy surface in conjunction with an embossed logo, increasing the quality of the tactile experience.  

To communicate a more premium price, the new container is a smaller 1.4 liter packaging, with a sleek silvery-coloured lid framing the label.

, being rounder and more sophisticated. Moreover, the embossed logo on the side of the container looks more elaborate, and the tamper-proof mirrored seal and smile in the logo are slicker. Great care has been put into creating a stronger tactile experience for the consumer, bringing a more premium look and feel.

Brand Identity

EGGS has worked closely with the branding agency 

 in this project, who has designed the labelling.

A brand with a personal expression

Thanks to its smoothly rounded shape, vertical slats, and lowered corners, the new packaging for Sørlandsis offers a sense of traditional craftsmanship and nostalgia. Both of which perfectly reflect Henning-Olsen's pride in being Norway's most established ice cream manufacturer. The new shape and design also have additional consumer benefits. It’s now easier to scoop ice cream out of the container, and the design is far more appealing on the dining table.  

Thanks to its improved packaging design, 30 extra boxes of Sørlandsis can now fit on a Euro pallet, ready for transportation. The result is 211.2 fewer Euro pallets and 3.2 fewer refrigerator trucks per year, helping Hennig-Olsen strengthen both its economic and environmental stance. Sørlandsis is also more easily stackable in commercial freezers, taking advantage of 18% more depth and being 10% more visible to customers. EGGS’ primary focus throughout the project was transforming what used to be purely functional features into elements of beauty and function.

The graphic design and overall tone-of-voice of the label have been given a more personal expression, resulting in consumers experiencing the whole ice cream brand as more modern and appealing.

Enhanced user experience, better logistics, and functionality

Want to learn about sustainable innovation opportunities? Join us for our upcoming breakfast event on April 9th, co-hosted with 

, where we share how you can use regulations as your launchpad for business innovation.

Smarter ice cream packaging that saves resources