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Service innovation for ship construction

Business design as a tool to tune an enterprise
View over harbour with ships docked. Surrounded by water and showing mountains in the background. Photo.
Ulstein, a Norwegian ship design, and shipbuilding enterprise, is on a journey to expand from producing ships to also offering sustainable service solutions. How can the long life cycle of a vessel be utilised better in their business? EGGS joined them on this quest in a design-driven innovation programme (DIP).