Avinor
Strategizing the future of drones
Future thinking and road mapping for Norway’s biggest aviation operator
State-owned Avinor operates most of the civil airports in Norway and is also the air-navigation service provider (ANSP) for most of them. To better understand its future position concerning the rapidly developing drone industry, they asked EGGS Design for help. Through market and user insight, applying business design methods, and analysing Avinor's competencies and interests, we mapped out different future scenarios and strategic roadmaps together.
Industry
Services
The challenge
Solving the early adopter paradox
Drones, and the connected industry, are expected to impact Avinor’s operations, either by increased use of the lower commercial airspace, uncrewed (UAV), autonomous (AUAV) aircraft, or connected technologies, such as electrification, robotics, and Artificial Intelligence. The dynamics of new technologies in the market, and the lack of a wider variety of use cases, established , and drivers, now presents the aviation industries with the "early adopter paradox": Where should they focus, on what, when, and why?
“We are very pleased with the work done by EGGS Design. They've pointed to how Avinor can take a position in this developing market by enabling and offering our infrastructure and services to the drone industry.”
Dag Falk Petersen
CEO of Avinor
The outcome
A strategic roadmap for the future
Through business design methodologies, desktop research, workshops, and quantitative insight, we used Avinor's core capabilities, resources, and ambitions to define their areas of interest. In combination with analysing the external environment, we used this to develop a set of «what if…» scenarios. In interviews with policymakers and industry stakeholders, we used to test reactions, provoke discussions, and highlight both potential conflicts of interest and opportunity areas. The outcome was a strategic with alternatives for how to include drones in Avinor's strategy for the future .
Delivered value
New long-term perspectives on the value chain
We delivered a strategic roadmap with a set of strategical alternatives covering a 10+ year horizon. This included related activities and competencies designed to build strategic fit between activities over time. The project offered Avinor a new perspective on how drones could enter the value chain and reimagine a long-term while staying connected to their core capabilities and competencies.
Get in touch
Would you like to to know more about this?
Reach out to the team - we're happy to answer questions, receive feedback or discuss the topic.
Bjørn Molstad
Director of Innovation, Oslo
