Aquaculture and Fisheries

 develops, produces, and delivers competence, tech, and equipment for the aquaculture industry both on land and at sea. It's rapidly grown over the past two years via several company acquisitions and aims to remain the global market leader. The merger of the three companies requires a strategic transformation approach to ensure a successful outcome, which is where EGGS came in.

Ensuring a successful merger

Logo

Logo x 2

Part of the project included designing Scale AQ's new website.

Mockup

By working strategically with business design and branding in the three different organisations, together with iterations and continuous prototyping, we could design a 

, along with a brand strategy. To create a strong brand core for Scale AQ, we developed a 

 that allows for consistent expressions throughout its diverse touchpoints and 

, vision, mission, and brand values, as well as hands-on 

Change Journey

Brand Platform

User Journey

Brand Positioning

Front-end Development

A holistic transformation and brand strategy

Envelope

Print mockup

Colors

In the project, EGGS and Scale AQ have worked intensely to include sustainability as one of the core values. The aim is to recognize and speak openly about challenges, establish general acceptance and goodwill by showing best practices, and raise global industry standards.

We’re thrilled that our contribution with business design, service design, and brand transformation has helped enable a smooth fusion of the different company cultures.

The cohesive and integrated strategy for the three companies merging enables a new, joint culture and brand to form. This is essential for Scale AQ’s success as a new organisation. Moreover, as part of its remodelled strategy, sustainability is now one of the new brand values (in addition to stewardship, accountability, and innovation). It will play a vital role in Scale AQ's operations. It will lead the company's contribution to the transformation of aquaculture into a more responsible and greener industry.

Strategy and brand for an aquaculture merger