Healthtech

’s product consists of a diagnostic device and a web-based software that presents the data from the examination. The device is an all-in-one solution that can run several different types of exams. It provides a platform for neuro-ophthalmic assessment with the possibility to incorporate new exam types in the future. As an advanced and valuable technology, it's essential that Bulbitech succeeds in communicating the total value of the product, which was our challenge in this project.

Communicating the value of the brand

To create cohesive and effective brand communication, we worked with Bulbitech to develop a 

, and a visual identity that does justice to the product. We also developed 

 to make it easy to maintain a seamless and smooth digital user experience, as well as keep a consistent brand experience. Last but not least, we also worked together with the Bulbitech team to implement more iterative and 

Brand Identity

Brand Platform

Design System

Agile Coaching

Brand strategy, design system, and agile ways of working

A big part of the value of Bulbitech's product lies in its software, which processes and presents that examination data to the physician. Through the process, we aligned the digital design with the product design and ensured that the software’s visual identity promotes both the brand as well as provides a good user experience. By introducing an agile way of working, Bulbitech’s product development can be quicker and more assertive, using early 

Branding the value of a med-tech offering