Bulbitech

Branding the value of a med-tech offering

A brand that does justice to the product

A white desk with a desktop screen showing a software program on the screen and an eye examination device hanging over the table. A gray chair in front of the desk. A light peach and a white coloured wall behind, as well as a green plant. Render.

Med-tech company Bulbitech offers revolutionizing technology for neuro-ophthalmological eye examinations. We have helped them bring the offering to the market by creating a visual identity, developing the brand's value proposition, and putting design systems and an agile way of working with their digital products in place.

Industry

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The challenge

Communicating the value of the brand

Bulbitech’s product consists of a diagnostic device and a web-based software that presents the data from the examination. The device is an all-in-one solution that can run several different types of exams. It provides a platform for neuro-ophthalmic assessment with the possibility to incorporate new exam types in the future. As an advanced and valuable technology, it's essential that Bulbitech succeeds in communicating the total value of the product, which was our challenge in this project.

A graphic, dark gray and black pattern. Digital illustration.

Two leaflets on top pf each other -one pink and one black. Gray background. Render.

“To start with early brand awareness and identity is a key differentiator for early-stage start-ups.”

Dennis Hens

CEO of Bulbitech

The outcome

Brand strategy, design system, and agile ways of working

To create cohesive and effective brand communication, we worked with Bulbitech to develop a , , and a visual identity that does justice to the product. We also developed to make it easy to maintain a seamless and smooth digital user experience, as well as keep a consistent brand experience. Last but not least, we also worked together with the Bulbitech team to implement more iterative and ways of working.

Two business cards - one white and one black - on a white surface with a pink wall behind. Render.

Delivered value

A brand that does justice to the product

A big part of the value of Bulbitech's product lies in its software, which processes and presents that examination data to the physician. Through the process, we aligned the digital design with the product design and ensured that the software’s visual identity promotes both the brand as well as provides a good user experience. By introducing an agile way of working, Bulbitech’s product development can be quicker and more assertive, using early to test new versions.